Householders under pressure from rising prices and stagnating income levels can benefit by undertaking a domestic budgeting process to get finances in order. If income levels are dictated by company policy, and changing jobs is not a realistic option, any budget improvements must come from cutting back expenditure.
It may be possible to avoid reductions in consumption or participation in activities but still reduce costs by changing some long standing relationships.
Loyalty does not always equal low prices
Most people would equate a long association with a company to a reward such as continued low prices. Companies do not always reward their most loyal customers because they do not want to erode their margins by offering discounts to people who are already buying their products or services. Supermarkets often employ a spending based reward scheme but many businesses demonstrate inertia when it comes to their customer relations.
It is often possible to negotiate a better deal with a company when they are threatened by the withdrawal of custom. Many people discover this by accident when they seek to cancel a service that they view as non-essential. When confronted with a departing customer, many companies will offer discounts or additional benefits for the continuation of the old relationship. Consumers do not always like to challenge their suppliers but it is possible to extract a wide range of concessions by simply exercising choice.